Must “Hotline with AI voice bot” be labeled under Art. 50?
Phone & Interaction — Users must recognize AI interaction.
Label
Labeling required. Disclose content visibly or audibly. Users must recognize AI interaction.
How to implement
- •Announcement: “You are connected to an AI assistant.”
- •State clearly and unambiguously at the start of the call that AI is in use.
- •Example: “You are speaking with an AI-powered assistant.”
Label examples
AI-generated imageAI GENERATEDAI MODIFIEDOrientation based on the EU AI Act (Art. 50). Not legal advice. For borderline cases consult a qualified lawyer. Effective from 02.08.2026 · ai-act-checker.com