Must “AI voice sounds like known person” be labeled under Art. 50?
Phone & Interaction — Labeling duty + high legal risk.
Caution: insufficient / risky
Do not implement this way. Additional duties or risks. Labeling duty + high legal risk.
How to implement
- •Also check unfair competition and personality rights.
- •State clearly and unambiguously at the start of the call that AI is in use.
- •Example: “You are speaking with an AI-powered assistant.”
Label examples
AI-generated imageAI GENERATEDAI MODIFIEDOrientation based on the EU AI Act (Art. 50). Not legal advice. For borderline cases consult a qualified lawyer. Effective from 02.08.2026 · ai-act-checker.com