Must “Insert with QR video (AI audio/video)” be labeled under Art. 50?
Print & Offline — Notice must be in video or on QR landing page.
Label
Labeling required. Disclose content visibly or audibly. Notice must be in video or on QR landing page.
How to implement
- •Not only on print. On the medium itself.
- •Notice in or near the image, as caption, or on packaging.
- •Tag, hanger, insert, or back for merchandise visuals.
Label examples
AI-generated imageAI GENERATEDAI MODIFIED
Orientation based on the EU AI Act (Art. 50). Not legal advice. For borderline cases consult a qualified lawyer. Effective from 02.08.2026 · ai-act-checker.com
Related scenarios
- Flyer / poster with AI photo (realistic)Deepfake logic applies offline too.
- Flyer with illustration / 3D render (obviously artificial)No deceptively real impression.
- Catalog: AI lifestyle scenesRealistic depiction. Label in or near image.
- Catalog / data sheet: AI rendering from CADA photorealistic product image reads as a genuine product photo. Deepfake logic applies offline just the same.