AI images in print and offline advertising
Art. 50 has no print exception. Photorealistic AI visuals on flyers, in catalogs, or on packaging can trigger labeling duties.
Usually label
Flyer with AI photo
Label in image area or as caption.
Usually not required
Stylized illustration
No deceptively real impression.
Usually label
Packaging with AI visual
Label, tag, insert, or back panel.
QR codes linking to AI videos require the notice in the video or on the landing page. Not only on print.
Synthetic testimonials or expert statements must be recognizable as AI.
Deepfake logic applies offline as well as online.
Check 🖨 Print & Offline
Start checkTypical scenarios
- Flyer / poster with AI photo (realistic)Deepfake logic applies offline too.
- Flyer with illustration / 3D render (obviously artificial)No deceptively real impression.
- Catalog: AI lifestyle scenesRealistic depiction. Label in or near image.
- Packaging: photorealistic AI visualPerson, place, or event depicted deceptively real.
- T-shirt / mug: abstract or stylized motifNo photorealistic realism impression.
- Synthetic testimonial / expert statementDeceptively real person or opinion.
- Insert with QR video (AI audio/video)Notice must be in video or on QR landing page.
Orientation based on the EU AI Act (Art. 50). Not legal advice. For borderline cases consult a qualified lawyer. Effective from 02.08.2026 · ai-act-checker.com