Must “Flyer / poster with AI photo (realistic)” be labeled under Art. 50?
Print & Offline — Deepfake logic applies offline too.
Label
Labeling required. Disclose content visibly or audibly. Deepfake logic applies offline too.
How to implement
- •Label in image area or as caption.
- •Notice in or near the image, as caption, or on packaging.
- •Tag, hanger, insert, or back for merchandise visuals.
Label examples
AI-generated imageAI GENERATEDAI MODIFIED
Orientation based on the EU AI Act (Art. 50). Not legal advice. For borderline cases consult a qualified lawyer. Effective from 02.08.2026 · ai-act-checker.com
Related scenarios
- Flyer with illustration / 3D render (obviously artificial)No deceptively real impression.
- Catalog: AI lifestyle scenesRealistic depiction. Label in or near image.
- Catalog / data sheet: AI rendering from CADA photorealistic product image reads as a genuine product photo. Deepfake logic applies offline just the same.
- Packaging: photorealistic AI visualPerson, place, or event depicted deceptively real.