Must “Product copy / landing page / FAQ (AI text)” be labeled under Art. 50?
Web & Shop — Pure product, ad, or instruction copy. No AI text duty.
Not required
No labeling under Art. 50 AI Act required. Pure product, ad, or instruction copy. No AI text duty.
How to implement
- •Usually no labeling needed even for AI-generated shop text.
- •Place the label directly on the image or video. Not in terms or at the end of the description.
- •Videos: notice at the start and repeat regularly.
Orientation based on the EU AI Act (Art. 50). Not legal advice. For borderline cases consult a qualified lawyer. Effective from 02.08.2026 · ai-act-checker.com
Related scenarios
- AI lifestyle hero image (mockup)Deceptively real depiction. Labeling required.
- Cut-out + color correctionClassic editing without AI. No labeling needed.
- Usage example (model + AI background)Realistic usage scene can be misunderstood as real.
- Dimension sketch / icon set / schematicObviously graphic. No deceptive realism.