Must “Product copy / landing page / FAQ (AI text)” be labeled under Art. 50?
Web & Shop — Pure product, ad, or instruction copy is usually exempt. Unless the copy itself informs on a matter of public interest (e.g. Health claims).
Not required
No labeling under Art. 50 AI Act required. Pure product, ad, or instruction copy is usually exempt. Unless the copy itself informs on a matter of public interest (e.g. Health claims).
How to implement
- •Usually no labeling needed for AI-generated shop text, as long as it doesn't touch matters of public interest.
- •Place the label directly on the image or video. Not in terms or at the end of the description.
- •Videos: notice at the start and repeat regularly.
Orientation based on the EU AI Act (Art. 50). Not legal advice. For borderline cases consult a qualified lawyer. Effective from 02.08.2026 · ai-act-checker.com
Related scenarios
- AI lifestyle hero image (mockup)Deceptively real depiction. Labeling required.
- Cut-out + color correctionClassic editing without AI. No labeling needed.
- Usage example (model + AI background)Realistic usage scene can be misunderstood as real.
- Dimension sketch / icon set / schematicObviously graphic. No deceptive realism.