Must “AI lifestyle hero image (mockup)” be labeled under Art. 50?
Web & Shop — Deceptively real depiction. Labeling required.
Label
Labeling required. Disclose content visibly or audibly. Deceptively real depiction. Labeling required.
How to implement
- •Label directly on the image in the gallery.
- •Place the label directly on the image or video. Not in terms or at the end of the description.
- •Videos: notice at the start and repeat regularly.
Label examples
AI-generated imageAI GENERATEDAI MODIFIED
Orientation based on the EU AI Act (Art. 50). Not legal advice. For borderline cases consult a qualified lawyer. Effective from 02.08.2026 · ai-act-checker.com
Related scenarios
- Cut-out + color correctionClassic editing without AI. No labeling needed.
- Usage example (model + AI background)Realistic usage scene can be misunderstood as real.
- Dimension sketch / icon set / schematicObviously graphic. No deceptive realism.
- Before/after with AI (skin, wrinkles, body)AI significantly changes authenticity.