What is the AI content labeling requirement?

From 02.08.2026, Art. 50 of the EU AI Act requires certain AI content and AI interactions to be clearly disclosed. E.g. Deepfakes, AI chatbots, and AI texts on matters of public interest without editorial control.

Must every AI image be labeled?

No. What matters is whether the content looks real and is published. Illustrations and obviously artificial graphics are usually exempt; photorealistic product or lifestyle mockups often are not.

Does this checker replace legal advice?

No. This is orientation only. For borderline cases, consult a qualified lawyer.

Check AI labeling — EU AI Act Art. 50

Label

Labeling required. Disclose content visibly or audibly. Users must recognize AI at first interaction.

How to implement

•Clear notice at the start of the conversation.
•Caption or description alone is not enough. The notice must be visible on the content.
•Video ads: show label at the start and repeat after ad breaks.

Label examples

AI-generated imageAI GENERATEDAI MODIFIED

Orientation based on the EU AI Act (Art. 50). Not legal advice. For borderline cases consult a qualified lawyer. Effective from 02.08.2026 · ai-act-checker.com

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What is the AI content labeling requirement?: From 02.08.2026, Art. 50 of the EU AI Act requires certain AI content and AI interactions to be clearly disclosed. E.g. Deepfakes, AI chatbots, and AI texts on matters of public interest without editorial control.
Must every AI image be labeled?: No. What matters is whether the content looks real and is published. Illustrations and obviously artificial graphics are usually exempt; photorealistic product or lifestyle mockups often are not.
Does this checker replace legal advice?: No. This is orientation only. For borderline cases, consult a qualified lawyer.

More background: AI labeling requirements · Article 50 · Checklists