Scenario Cards
Typical cases by channel. For printing or internal briefing.
1
AI used?
2
Published?
3
Looks real?
🌐 Web & shop
AI lifestyle main image
Deceptively real → label on the image
Also: AI background, generated usage scene
Cutout + color correction
Classic editing, substantive content unchanged
Model on sofa, AI background
Realistic usage scene
Dimension sketch, icon set
Obviously graphic, no reference to reality
Before/after with AI
Wrinkles, smoothing, body shapes. Alters authenticity
360° with AI additions
Missing angles generated
AR try-on / room placement
Synthetic overlay, looks real
AI voice-over in product video
Audio deepfake → label in the video
Trust elements AI-faked
No AI Act obligation, but risky under competition law
AI chatbot on website
Recognizable at first interaction (unless obvious)
📣 Campaign & social
Social post, realistic AI photo
Deepfake logic
Illustration / comic / abstract
Obviously artificial
Video ad with AI narrator / virtual model
Audio + visual deepfake
Influencer content with AI person
Could be mistaken for a real person
Caption / description as the only notice
Notice must be visible on the content!
Pure product advertising, promo, sale
Not a matter of public interest. Usually no obligation
🖨 Print & offline
Flyer/poster with AI photo
Deepfake logic applies offline too · label in the image area
Illustration / 3D render, obviously artificial
No deceptive impression
Catalog: AI lifestyle scenes
Label in/near the image
Packaging: photorealistic AI motif
Label, tag, back
Abstract pattern, icons, typography
Obviously not real
Synthetic testimonials / experts
Deceptively real person/opinion
Motifs on T-shirts, mugs
Photorealistic → Yes · Abstract/stylized → No
Cartoon, comic, fictional scenes
Obviously artificial/fictional
📞 Phone & other
AI calls / AI hotline
State clearly at the start of the call
Human + AI helper tools
No AI voice in use
AI voice that sounds like a known person
+ check unfair-competition and personality-rights law
Internal AI tools without publication
No Art. 50 obligation
Legacy content re-published / changed
Unchanged before 08/2026 → not required retroactively
AI text: politics, health, science
Exception: editorially responsible + reviewed
Label examples
Orientation based on the EU AI Act (Art. 50). Not legal advice. For borderline cases consult a qualified lawyer. Effective from 02.08.2026 · ai-act-checker.com